Case study Nettoyage Jr

When the project started, the website had major performance, clarity, and structural issues.

🔍 Audit Results (Old .com Site)

⚠️ Lighthouse / Performance

  • Score: 44–59 / 100
  • LCP: 14.5 seconds (extremely slow)
  • Poor mobile experience

⚠️ Accessibility (WAVE)

  • Multiple contrast issues
  • Empty links
  • Poor structure
  • Weak readability

⚠️ Grunt Test (Messaging)

  • What (offer clarity): 10 / 100
  • Who (target audience): 15 / 100
  • Why (reason to choose): 19 / 100

 Core Problem

 The site wasn’t just “bad looking"

It was:

  • slow
  • unclear
  • unconvincing



👉 Result:

  • High bounce rate
  • Low trust
  • Lost leads

 Business Impact

A slow, unclear site means:

  • visitors leave before reading
  • services are not understood
  • no reason to contact

Direct loss of customers

Case study