Client

Socio LTD.

Year

2020

Project name: Socio.

Client: Socio LTD.



Year: 2020

Project objectives: A social platform redesigned for clarity, speed & global scale.



Result: 3M impressions in 30 days.

Three people laughing, holding drinks. “Explore the world, now.” Purple text on white background.
Role

UX/UI Design

Branding

Socio LTD is a global brand driven by innovation, focused on redefining how people connect and delivering exceptional user experiences.

To bring that vision to life, I collaborated with their in-house team to design a fully integrated, cross-channel campaign. Through strategic discovery sessions and creative alignment, we launched a campaign that generated major buzz, increased user engagement by over 20%, and exceeded every KPI — resulting in a standout success for the brand.

Three curved, concentric lines, suggesting sound waves.
“Ziad has been our go-to partner for years, and this was by far the most comprehensive project we’ve taken on together. It spanned brand design, video, copy, digital, and print. He and his team approached every challenge with energy, clarity, and creative problem-solving.”

Philip Gamzu, CEO

White concentric curved lines.
27 usability sessions

With more than 100 users

+3 million impressions

Within the first 30 days

6 months

From initial meeting to launch