Projects & Case studies
Case Study: Recycle Helper App
A free, community-centered digital tool designed to empower small and informal recyclers in underserved regions.
Recycle Helper supports small recyclers operating outside formal waste systems by providing an easy-to-use tool to manage inventory, track material transformation, and document environmental impact. By improving visibility and organization, the app helps recyclers strengthen their operations and participate more effectively in local recycling economies.
Designed with and for communities often excluded from formal recycling data and infrastructure.
Project: Run & Beers 5K
A simple concept — run 5K, get a burger & a beer — exploded into one of Caracas’ most viral events.
What started as a joke became a 3,000-runner race and a 5,000+ person festival, driving massive brand recognition for Joker Burger
- Product Experience
- Brand Activation
- Event Strategy
- Community Growth
Joker Burger
From concept to market-ready brand
- Led end-to-end R&D and recipe innovation
- Shaped the brand identity and positioning from concept to launch
- Helped reimagine the burger experience with a differentiated product concept
- Supported organic social media growth and community engagement
- Contributed to a concept that scaled into multiple locations and a strong fan base
LGC Plastic Recycling
Purpose-Driven Systems · Measurable Impact · Sustainability
A community-powered recycling program designed to create economic and environmental value at scale.
- Venezuela’s first structured recycling program for underserved areas
- Processes 60+ tons of plastic per month
- Trained 30+ community partners and recyclers
- Collected 10+ tons of plastic waste from beaches in 2023
- Supported dozens of direct and indirect jobs
- Helped establish
Venezuela’s first structured recycling initiative for underserved communities