MotivaFam is a family motivation and scheduling app designed to reduce daily friction at home by shifting responsibility from parents to children. Instead of relying on constant reminders and nagging, the product uses shared visibility, autonomy, and positive reinforcement to help families build better habits together.

Modern families struggle not only with busy schedules, but with the emotional burden of managing responsibilities.

• Parents often become enforcers, while children remain passive participants—leading to stress, resistance, and missed opportunities for positive reinforcement.

Through interviews, surveys, and usability testing with parents and children, a key insight emerged:

• Children wanted autonomy, while parents wanted less enforcement.
• This insight reshaped the product direction, driving a design that prioritizes clarity, motivation, and shared accountability.
  

Through interviews, surveys, and usability testing with parents and children, a key insight emerged:

• Shared family calendar with real-time visibility
• Kid-friendly reminders that encourage independence
• Gamified task completion with points and rewards
• Parent-defined incentives aligned with real-world behavior
• Multi-user experience designed for both adults and children

Usability testing and iteration led to:

• Reduced navigation friction
• Clearer task creation and management
• Higher engagement through rewards and autonomy
• More positive, proactive family communication

Lead UX Designer & UX Researcher

• I led the project end-to-end—from research and strategy to wireframing, prototyping, usability testing, and iteration—ensuring the final experience was grounded in real user behavior and measurable outcomes.

MotivaFam demonstrates my ability to:

• Translate behavioral insights into product strategy
• Design systems that balance control and autonomy
• Pivot decisively based on research
• Deliver user-centered solutions that create real-world impact