Phone Deal is a user-centric mobile app and web experience designed to help people quickly find the best cellphone plans without confusion, hidden fees, or aggressive sales pressure. The project addresses a common consumer pain point: comparing complex telecom offers across multiple providers with clarity and confidence.

Mobile plan shopping is fragmented, overwhelming, and biased toward carriers—not users. Customers struggle to compare plans transparently, understand real costs, and identify options that actually fit their usage and budget.

Phone Deal centralizes plan comparison into a clean, intuitive interface that:

• Aggregates offers across major carriers
• Highlights real monthly costs and key differences
• Adapts recommendations based on user needs
• Removes friction from decision-making

The experience prioritizes clarity, trust, and speed, helping users make informed choices without sales pressure.

Lead UX Designer & Product Strategist

• I led the project end-to-end—from problem definition and research to wireframing, prototyping, and high-fidelity UI—ensuring the solution aligned user needs with business logic.

Tools & Methods: UX research, competitive analysis, user flows, wireframes, prototyping, UI design, iteration

• Simplified a high-friction purchasing journey
• Translated complex data into an accessible decision tool
• Demonstrated my ability to design scalable, real-world consumer products from concept to execution